pen rainbow

Monday, January 24, 2011

Join The Conversation

Why Blogging Is Good For You

Seth Godin (entrepeneur and writer) and Tom Peters (best known for his 1982 publication, In Search of Excellence) are best-selling authors who write about marketing and pretty much everything related to marketing.  They don't think about marketing the way that Office Space-type, marketing drones think about it.  They humanize the practice of commerce.

My blogging helper, Clara
I found this YouTube clip on one of the blogs that I follow (My Name Is Kate, by Kate Trgovac  Seth Godin, in particular, perfectly articulates my own reasons for writing a blog.

(…I see your little ADHD trigger finger reaching for the mouse.  Just watch the vid.  It's cool, and it only takes 1.37 minutes.)

  • It doesn't matter if anyone reads it  
  • Humility comes from writing 
  • Think about what you're going to say
  • Explain yourself to others
  • Describe why you did something in 3 paragraphs
  • Respond out loud
  • Stick with it, and you'll get good at it
  • Micro-publishing platform
  • Do it for yourself
  • Become part of the conversation
  • Change your perspective  
  • It's free

I would add "Photo sharing" to the list.

I get why Tom Peters is so over-the-top in his enthusiasm for blogging.  He's an exuberant personality to begin with, but blogging gives him a platform to organize and express all of that intellectual and emotional energy.  He must have a bazillion or so followers who read his blog, so he has created an extended family of readers who share his interests and enjoy his perspective.  We need that, as human beings.  We really do, according to Chilean economist, Manfred-Max Neef's, Heirarchy of Fundamental Human Needs:
  1. Subsistence — Some people make their living from blogging (financial success > food & shelter)
  2. Protection — Organizing your thoughts contributes to a sense of balance and security (caring for yourself)
  3. Affection — Friendships develop through blog connections
  4. Understanding — Critical thinking & analysis of topics
  5. Participation — Become part of the conversation; you feel plugged in
  6. Leisure — Writing is relaxing
  7. Creation — Writing is creative
  8. Identity — Blogs convey the unique style and personality of the blogger
  9. Freedom — Freedom to express whatever is on your mind
This is pretty serious stuff when we're talking about what people need in order to be healthy and thrive.  But, we all share the very basic human need to connect, and that's what blogging does best.  It connects us from the outside in and from the inside out.  Twitter and facebook provide connections, as well, but they are transitory and incomplete.  Bullet phrases can work in some contexts, but you never really get past a certain degree of superficiality.  There is simply more to know and more to learn from blogging.