pen rainbow

Saturday, January 19, 2013

tHe sAturDaY stOrE

3 starfish sunprint
Key decisions & selling online — Structuring the business

My best ideas come to me in the shower, and this morning it occured to me that I should use my first name in the name of my online store.  It's a pretty unique name.  So unique that most people want to turn it into something else, like Tori or Lori or Terri or Thor.

Retail icons like Macy's, Tiffany & Co., Harrods, and Bloomingdale's were stylishly named after their founders, so if it was good enough for them, it's fine with me, too.  Oprah has an unusual first name, and it has worked pretty well for her.  Martha Stewart Living is an instantly identifiable brand, and so is every fashion & fragrance designer.  Troi it is!  And, I figured out how to use a number in the labeling. Design-wise, this appeals to me.

After consulting with my resident Internet branding expert, I have decided to place 3 separate individual lines under one master collection.

troipix > photography

troicrafts > craft line

troitreasures > found objects (antiques, curios, books, etc.)

troicollections > the umbrella for all of the individual lines  

And, guess what?  The urls are available as dot.coms for each one, and I've registered each of the domains.   Troicollections will be a wordpress website with Etsy and Ebay plug-ins.

The labels will have "troi" at the top, the year in the middle, and the individual line on the bottom of the tag.  Something like this...




Prices will be obvious and elsewhere on the tag so that they're not confused with the year.

Alright, so that's as much as I can tell you for this week.  I have to set up the master site and figure out how everything works, so until next week!